What is Trick-or-Treat for UNICEF?

Written By: Sophia Lee, LTG of Division 6

Trick-or-Treat for UNICEF is a campaign first launched in 1950 as a Halloween movement. Started by Pennsylvania minister Clyde Allison and his family, they collected change to help children left vulnerable by World War II. After it became a collaboration with UNICEF it grew by leaps and bounds at a time when a dime was all UNICEF needed to buy 50 glasses of nutritious milk for hungry children.

Over the years the campaign has been featured on various TV shows and characters such as Kermit the Frog and famous poet and writer Maya Angelou have promoted the event. The importance of this campaign lies in that people from all walks of life gather together to give and support kids around the world.